Reach your customer with the right message in the right format …
at exactly the right time
Most people think of email marketing as nothing more than sending a mass newsletter to a list of email addresses.
That can be part of an email marketing campaign, but really there’s so much more to it.
What if you could reach each of your customers with a customized message that arrives at the time they are most likely to read it, with exactly the information they need?
Wouldn’t that change everything?
Components of successful email marketing
Create email that gets noticed
We’ll work with you create beautiful and effective email designs and content.
Send now or later
Schedule delivery when it’s most effective, based on customer preferences or activity.
Segment your list
Send email to segments that are selected by the recipients or automated by their behavior and interests.
Repurpose your content
Automatically send email notifications to customers when you update website content.
Test your email
Use A/B or multivariate testing to find the most effective message.
Measure your results
Use advanced analytics to see who opens your email and when, and what they click on in the email. Track e-commerce conversions.
Use marketing automation
Create drip campaigns and transactional emails to respond to customer activities. Send reminders when customers leave abandoned shopping carts.
Retain customers and grow sales
Keep in touch with your current customers by engaging them. Grow repeat business by sending them targeted, meaningful messages.
Put Genesee Media’s email marketing savvy to work for your business.
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The Powers Building, 16 West Main St. Ste 225, Rochester, NY 14614 • 585-698-2747